What’s the Story? Oh, It’s Mine!
I’m Rushali Bhandari, someone deeply curious about how brands resonate, why some strategies hit the sweet spot, and what makes consumer products a part of our lives. A consultant by experience and a marketing strategist in the making, I’m teaching myself to decode the fascinating world of marketing strategies—their successes, their failures, and everything in between. This page is where I explore my two passions: consumer products and brand storytelling, while sharing what I learn along the way.
The Journey So Far
From working as a consultant to tackling global business challenges, my career has always revolved around solving problems and uncovering opportunities. One of my proudest moments? Co-founding a startup-focused sub-practice that grew rapidly year-over-year, helping early-stage businesses scale and thrive. My MBA from the University of Cambridge added another layer to this journey, introducing me to new ways of thinking about how businesses connect with their audiences and grow.
When I’m Not Deep in Strategy
Travel is my happy place. Having explored 15 countries and counting, I’ve discovered that every journey teaches me something new—whether it’s understanding how different cultures shape consumption or simply sparking fresh ideas.
These days, I’m also trying my hand at writing blogs for this very page, capturing thoughts on marketing strategies, brand stories, and the magic behind consumer products.