Uncategorized – Buyology Lab

Think Global, Spice Local: Serving Local Tastes with Style

By Rushali Bhandari February 12, 2025Uncategorized

Ever noticed how the meaning of “home” changes depending on where you are? One country’s favorite snack might be unrecognizable to someone across the border—but that’s exactly the charm. Big…

Effortless living: Because you’re too busy for busywork

By Rushali Bhandari January 21, 2025Uncategorized

Selling Ease: How Brands Are Winning with ConvenienceForget the old school pitch of "best product" or "lowest price". Today, it is all about selling solutions. As consumers juggle careers, families,…

Snack It Like It’s Hot: Limited Editions and the FOMO Feast

By Rushali Bhandari January 21, 2025Uncategorized

Who knew snacks could become collectibles? Remember when the world collectively lost its chill over? In 2017, this pink-and-blue sugar bomb wasn’t just a drink; it was a pop culture…